Opportunities to improve international business prospects - Assignment Example South Africa is one of the emerging markets that the company should endeavor to establish. Some of the benefits that the organization and its employees will accrue include; Even though doubts may arise concerning the companyââ¬â¢s expansion to a foreign country, I am hereby shedding light on some of the controversial issues. The headquarters will be located in Durban, which is the third largest City in South Africa. Durban harbor is the busiest port in the East Coast of Africa (World Port Source), which makes it a strategic dock for imports and exports to and from the land locked developing countries in Africa. English is among the official languages in the country and therefore communication will be effective. The country has experienced an economic boom since it hosted the 2010 FIFA world cup (Udesh et al. 27). The economy is undergoing rapid growth especially with the concerted efforts by the government and stakeholders to enhance the recovery from the inefficiencies of apartheid. According to Lundahl and Petersson, there has been notable growth in the manufacturing and transport sector (33). However, the employment opportunities are fewer than the employable population in the country. The government is therefore encouraging foreign investors to establish business in the country in a bid to solve the problem of high unemployment rates (Prasad et al. 13). This is the reason our company has been granted approval to establish in Durban where it may help in creating employment opportunities for locals. On the other hand, the cityââ¬â¢s political climate is encouraging. The politicians are concerned about economic growth and empowerment of people to improve their standards of living. Our company enjoys unmatched reputation in the region and therefore there is no doubt of imminent success. It is evident that the move to Durban, South Africa is a significant global strategy that will enhance the
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